We’re a British-owned boutique agency with a cosmopolitan team of professionals working towards a common goal for our clients.
Our people take pride in their work and are passionate about all they do. Encouraged to be creative, they each embrace our culture of tenacity, flexibility and outstanding dedication to duty.
They’re patient, and don’t give up until our best has been done; people who believe in providing fantastic value for money.
Founder & CEO
The Total Communications team is headed by its founder and CEO, Tony Lewis, a former British print and BBC broadcast journalist with more than 40 years’ media and PR knowhow.
Tony is a writer by trade, a businessman by accident, proud to be Welsh, one of the world’s biggest Spurs supporters, an avid golfer, ex-Tour caddie and former Newtown High School prefect.
Lindsay heads up the client servicing team and manages the day to day operations for the agency.
She holds an MSc in Public Relations, has extensive experience in the automotive, hospitality, exhibitions and real estate sectors, and is a very proud Scot. She is also an avid shopper and is happiest when walking her two rescue dogs, Perry and Dave.
Hanae is an Arabic, English and French speaker who holds has a BA in Communication Studies and has exceptional media relations skills and connections.
Hanae is a friendly, outgoing, open-mined Moroccan national with a passion for social work and a love of horse riding and nautical sports.
Digital Communications Manager
Amii graduated from Aberystwyth University with a BA in Spanish and Marketing and a year spent teaching English in Mexico. She began her career working for a boutique PR agency in London before moving to a digital marketing role in the NHS.
Amii is very interested in health and wellbeing, and is an avid gym and Pilates fan. She hits the slopes every New Year and has a new found passion for Dubai’s SUP scene.
Responsible for Arabic media relations and translations across all accounts, Ahmad joined the agency in 2007 and has more than 11 years PR experience in the Middle East as well as a background in graphic design.
A Palestinian-Jordanian writer by nature, loves adrenaline rush sports, football and FC Barcelona, is very tech-savvy, and obsessed with everything Apple
Having grown up in Dubai, Sean joined the agency after gaining a Bachelors of Business Administration (Undergraduate) at Heriot Watt University.
He is an avid reader of all things news related, be it factual or satirical, and digests most of his media digitally. Outside the office he enjoys eating out in the variety of multi-cultured restaurants Dubai has to offer and watching live music whenever possible.
Social Media Executive
Sadie is a British National who holds a BSc (Hons) in Agri-Business Management. Sadie joins the agency as our Social Media Executive with experience in the Events and PR industries.
Sadie has a passion to travel and explore different cultures, including yearly sailing holidays with family and friends. Since moving to Dubai, Sadie has taken up golf and regularly cycles and swims to stay fit.
Account Executive Sara holds a Bachelor's degree in Advertising and Public Relations awarded by Modern Sciences and Arts (MSA) University in Cairo. Sara is bi-lingual (Arabic and English) and moved to Dubai from her home country of Egypt in 2017. She is currently completing a Masters in Media & Communication.
Sara’s free time is taken up with adventurous travel plans, reading, her love for Latin dancing and swimming.
Apart from our CEO, Narayan is the longest-serving team member at Total, having joined the company in December 1992. He is a post graduate in Economics and also holds a Diploma in Co-operative banking.
Narayan is a proud husband and father of two, a passionate cricket lover, and a huge Sachin Tendulkar fan who often displays his great drumming skills at Indian cultural events in Dubai.