We’re a British-owned boutique agency with a cosmopolitan team of professionals working towards a common goal for our clients.
Our people take pride in their work and are passionate about all they do. Encouraged to be creative, they each embrace our culture of tenacity, flexibility and outstanding dedication to duty.
They’re patient, and don’t give up until our best has been done; people who believe in providing fantastic value for money.
Founder & CEO
The Total Communications team is headed by its founder and CEO, Tony Lewis, a former British print and BBC broadcast journalist with more than 40 years’ media and PR knowhow.
Tony is a writer by trade, a businessman by accident, proud to be Welsh, one of the world’s biggest Spurs supporters, an avid golfer, ex-Tour caddie and former Newtown High School prefect.
Our head of client servicing, Lindsay holds an MSC in PR and has more than ten years’ in-house & agency experience.
Lindsay is Aberdeen-born and passionate about Scotland, a sociable character with a serious shopping addiction, an avid follower of celebrity gossip, a Facebook fanatic and a former volunteer at the Atlanta Olympic games.
Hanae is an Arabic, English and French speaker who holds has a BA in Communication Studies and has exceptional media relations skills and connections.
Hanae is a friendly, outgoing, open-mined Moroccan national with a passion for social work and a love of horse riding and nautical sports.
Digital Communications Manager
Amii graduated from Aberystwyth University with a BA in Spanish and Marketing and a year spent teaching English in Mexico. She began her career working for a boutique PR agency in London before moving to a digital marketing role in the NHS.
Amii is very interested in health and wellbeing, and is an avid gym and Pilates fan. She hits the slopes every New Year and has a new found passion for Dubai’s SUP scene.
Sarah has extensive experience in TV, radio and print media, with a BSc in Psychology and an NCTJ Sports Multi-Media Diploma.
Sarah is the founder of Sparkle Malawi, an inspiring motivational speaker, a sporting all-rounder and adrenalin junkie, who has played UK National League Hockey and represented England students at rugby 7s.
Responsible for Arabic media relations and translations across all accounts, Ahmad joined the agency in 2007 and has more than 11 years PR experience in the Middle East as well as a background in graphic design.
A Palestinian-Jordanian writer by nature, loves adrenaline rush sports, football and FC Barcelona, is very tech-savvy, and obsessed with everything Apple
Having grown up in Dubai, Sean joined the agency after gaining a Bachelors of Business Administration (Undergraduate) at Heriot Watt University.
He is an avid reader of all things news related, be it factual or satirical, and digests most of his media digitally. Outside the office he enjoys eating out in the variety of multi-cultured restaurants Dubai has to offer and watching live music whenever possible.
Apart from our CEO, Narayan is the longest-serving team member at Total, having joined the company in December 1992. He is a post graduate in Economics and also holds a Diploma in Co-operative banking.
Narayan is a proud husband and father of two, a passionate cricket lover, and a huge Sachin Tendulkar fan who often displays his great drumming skills at Indian cultural events in Dubai.
Our loyal PRO, Shafqat has been a Total player since September 2000.
Shafqat is a proud Pakistani, husband and father of three, another cricket lover and a keen football fan who adores Maradona, especially since he started coaching in Dubai.