PR agencies are often accused of devaluing their worth to clients through simple failures to recognise their needs.
Beyond established deliverables and monthly reports, businesses are entitled to expect more from their PR spend.
An agency must recognise this in order to turn contractual agreements into long-term working partnerships.
One of the things that irks clients more than anything is the need to chase their PR agency for action and results.
Agencies that succeed in turning contracts into lasting relationships make it a priority from the start to deliver fully proactive support.
Another priority is to take up as little of their clients’ time as necessary and waste none.
This allows the client to devote maximum time to the running and development of their business.
One of the keys here is for the agency, through initial talks with the client and extensive market research, to develop an early and comprehensive understanding of the business and what makes them stand out.
Another is to have clearly set out agendas and objectives for PR meetings.
This cuts down dramatically on the amount of time-consuming consultancy needed to drive the PR programme.
Be proactive and don’t waste time – a message all PR professionals need to get.
As social media marketers, we recognise how important it is to take a step back and remind ourselves of the basics. It’s easy to get distracted by the latest technologies and innovations, losing sight of the fundamentals in the process.
My one and only boss in PR was in good form when he spoke at a party marking a milestone for the agency I worked for prior to starting my own.
Almost half of the world’s population is now on online. That’s approximately four billion people. Creating content to reach online audiences is what matters to businesses and what keeps our digital team well and truly on our toes.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.
One of the main problems we’ve always had in the Public Relations business is that not enough people understand what PR is.
There are various reasons for that, among them the fact that PR people have difficulty in explaining what they do for a living.
Many of our journalist friends say they live in constant fear of the threat to their livelihoods posed by social media.
It's understandable, as social networks have effectively removed the traditional media's monopoly as our main news source.
It's wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business.
Top of the agenda is the prickly questions of social media influencers, whose growing presence continues to split opinions.
PR agencies hate it when they’re asked to enter a pitch and find out after submitting a proposal that they were just making up the numbers.
It happens a lot, especially if you’ve been in business more than 26 years, as we have.