PR agencies are often accused of devaluing their worth to clients through simple failures to recognise their needs.
Beyond established deliverables and monthly reports, businesses are entitled to expect more from their PR spend.
An agency must recognise this in order to turn contractual agreements into long-term working partnerships.
One of the things that irks clients more than anything is the need to chase their PR agency for action and results.
Agencies that succeed in turning contracts into lasting relationships make it a priority from the start to deliver fully proactive support.
Another priority is to take up as little of their clients’ time as necessary and waste none.
This allows the client to devote maximum time to the running and development of their business.
One of the keys here is for the agency, through initial talks with the client and extensive market research, to develop an early and comprehensive understanding of the business and what makes them stand out.
Another is to have clearly set out agendas and objectives for PR meetings.
This cuts down dramatically on the amount of time-consuming consultancy needed to drive the PR programme.
Be proactive and don’t waste time – a message all PR professionals need to get.
Scrolling through Facebook while I was on holiday last week, I came across a post by a member of the media berating another ‘rubbish PR’ who wasn’t doing their job and apparently deserved a public flogging.
In the digital age, the fundamentals of traditional PR are just as important as they always were, and professionals who have and hold on to them will always possess a competitive advantage.
A good PR agency offers a wide range of services well above and beyond media relations, press release writing and everything in between.
In the digital age, we have adapted to the changing media landscape and embraced social platforms and the growing role of influencers.
The internet is flooded with advice on why and how companies and organisations should invest in market research.
Take a dip and you might find yourself drowning in ideas about why your business needs to follow this route, and what you can expect to get out of it.
Brands and organisations are actively employing tech-savvy individuals to handle their Facebook, LinkedIn, Twitter and more, so why when it comes to outsourcing is social media spend still an afterthought for so many?
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