PR agencies are often accused of devaluing their worth to clients through simple failures to recognise their needs.
Beyond established deliverables and monthly reports, businesses are entitled to expect more from their PR spend.
An agency must recognise this in order to turn contractual agreements into long-term working partnerships.
One of the things that irks clients more than anything is the need to chase their PR agency for action and results.
Agencies that succeed in turning contracts into lasting relationships make it a priority from the start to deliver fully proactive support.
Another priority is to take up as little of their clients’ time as necessary and waste none.
This allows the client to devote maximum time to the running and development of their business.
One of the keys here is for the agency, through initial talks with the client and extensive market research, to develop an early and comprehensive understanding of the business and what makes them stand out.
Another is to have clearly set out agendas and objectives for PR meetings.
This cuts down dramatically on the amount of time-consuming consultancy needed to drive the PR programme.
Be proactive and don’t waste time – a message all PR professionals need to get.
The World Cup is over for another four years, with France crowned as champions for the second time, leaving Croatia to be remembered for arguably the best performance that was still not good enough to win a final.
We’re just a few hours away from knowing whether France or Croatia will be crowned as 2018 World Cup champions, but Total Communications already has a winner.
So England’s World Cup dream is over, and Narayan is the new leader in the Total standings.
So it’s France who take their place in the 2018 World Cup final - but who will they meet there, and who will top the Total standings at the end of the tournament?
Russian hearts are broken and Swedish meatballs don’t taste so good in Ikea today after more high drama in Russia.
As the Ikea jokes gather momentum in the countdown to tonight’s England-Sweden quarter final encounter, Sadie has made a big move towards taking the Total World Cup title home.
Sports reporter turned CEO Tony Lewis, aka our official football pundit, has been brightening up our inbox lately with a daily roundup of the only tournament currently gripping the globe (sorry Wimbledon), the 2018 FIFA World Cup.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.