When you’re staging an event on behalf of a client, it’s vital to be able to trust the venue to be open, honest and right on top of their game.
That’s why PR agencies like us working in an event management capacity prefer going to places we know to get the job done.
Even then, it’s vital that we accept our responsibility as the event organiser to deliver as promised, and that means managing the venue from start to finish.
This is particularly important when, out of necessity, we’re taking an event to a brand new venue, or to one we haven’t used previously.
Choosing a venue where the event team don’t deliver on promises can lead to disastrous results and put pressure on your relationship with the client, or worse.
For this reason, one of the golden rules of event management is to get everything agreed and promised clearly identified to the finest detail in your contract, and have a thorough pre-event run through meeting to make sure every point is practically covered.
If you’ve booked the venue exclusively, the last thing you want on the day is to find that you’re sharing it with another event or members of the public.
Experience has shown that this can happen, and that venue managers give less than the agreed access time for set-up and breakdown, putting unnecessary pressure on your event team.
Well organised event managers plan everything well in advance to the finest detail, are prepared for things to go wrong because of third party failings, and can normally resolve the issues without the client, or guests, noticing.
There is no short cut to a successful event. Meticulous planning and hard work are essential. Picking the right venue can make all the difference.
PR agencies hate it when they’re asked to enter a pitch and find out after submitting a proposal that they were just making up the numbers.
It happens a lot, especially if you’ve been in business more than 26 years, as we have.
Scrolling through Facebook while I was on holiday last week, I came across a post by a member of the media berating another ‘rubbish PR’ who wasn’t doing their job and apparently deserved a public flogging.
In the digital age, the fundamentals of traditional PR are just as important as they always were, and professionals who have and hold on to them will always possess a competitive advantage.
A good PR agency offers a wide range of services well above and beyond media relations, press release writing and everything in between.
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Over 25 years the agency has been served by a wonderful, international collection of professional people - and while many are now scattered across the globe they're still part of the family.