When you’re staging an event on behalf of a client, it’s vital to be able to trust the venue to be open, honest and right on top of their game.
That’s why PR agencies like us working in an event management capacity prefer going to places we know to get the job done.
Even then, it’s vital that we accept our responsibility as the event organiser to deliver as promised, and that means managing the venue from start to finish.
This is particularly important when, out of necessity, we’re taking an event to a brand new venue, or to one we haven’t used previously.
Choosing a venue where the event team don’t deliver on promises can lead to disastrous results and put pressure on your relationship with the client, or worse.
For this reason, one of the golden rules of event management is to get everything agreed and promised clearly identified to the finest detail in your contract, and have a thorough pre-event run through meeting to make sure every point is practically covered.
If you’ve booked the venue exclusively, the last thing you want on the day is to find that you’re sharing it with another event or members of the public.
Experience has shown that this can happen, and that venue managers give less than the agreed access time for set-up and breakdown, putting unnecessary pressure on your event team.
Well organised event managers plan everything well in advance to the finest detail, are prepared for things to go wrong because of third party failings, and can normally resolve the issues without the client, or guests, noticing.
There is no short cut to a successful event. Meticulous planning and hard work are essential. Picking the right venue can make all the difference.
The return of Europe’s top golfers for next week’s 30th anniversary Omega Dubai Desert Classic brings back great memories.
As social media marketers, we recognise how important it is to take a step back and remind ourselves of the basics. It’s easy to get distracted by the latest technologies and innovations, losing sight of the fundamentals in the process.
My one and only boss in PR was in good form when he spoke at a party marking a milestone for the agency I worked for prior to starting my own.
Almost half of the world’s population is now on online. That’s approximately four billion people. Creating content to reach online audiences is what matters to businesses and what keeps our digital team well and truly on our toes.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.
One of the main problems we’ve always had in the Public Relations business is that not enough people understand what PR is.
There are various reasons for that, among them the fact that PR people have difficulty in explaining what they do for a living.
Many of our journalist friends say they live in constant fear of the threat to their livelihoods posed by social media.
It's understandable, as social networks have effectively removed the traditional media's monopoly as our main news source.
It's wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business.
Top of the agenda is the prickly questions of social media influencers, whose growing presence continues to split opinions.