In the digital age, the fundamentals of traditional PR are just as important as they always were, and professionals who have and hold on to them will always possess a competitive advantage.
This is something to bear in mind whether you’re recruiting an individual to run or join your digital communications team, or looking for an agency to manage or reinforce your online presence and effectiveness.
Over the years, the most successful PR professionals have normally been the best story tellers, and this is an art that increases in value, rather than declines, in the transformation from print to digital.
The ability to tell a story which impacts an audience through words and images is the key to effective communications across any changes in the media landscape.
Today’s digital communicators and social media specialists need a new range of technical knowhow, creativity and imagination to get their message across.
But the package is not complete unless supported by strong writing and editing skills which can be the difference between social media campaigns that rock, and those that fall flat.
The World Cup is over for another four years, with France crowned as champions for the second time, leaving Croatia to be remembered for arguably the best performance that was still not good enough to win a final.
We’re just a few hours away from knowing whether France or Croatia will be crowned as 2018 World Cup champions, but Total Communications already has a winner.
So England’s World Cup dream is over, and Narayan is the new leader in the Total standings.
So it’s France who take their place in the 2018 World Cup final - but who will they meet there, and who will top the Total standings at the end of the tournament?
Russian hearts are broken and Swedish meatballs don’t taste so good in Ikea today after more high drama in Russia.
As the Ikea jokes gather momentum in the countdown to tonight’s England-Sweden quarter final encounter, Sadie has made a big move towards taking the Total World Cup title home.
Sports reporter turned CEO Tony Lewis, aka our official football pundit, has been brightening up our inbox lately with a daily roundup of the only tournament currently gripping the globe (sorry Wimbledon), the 2018 FIFA World Cup.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.