A good PR agency offers a wide range of services well above and beyond media relations, press release writing and everything in between.
In the digital age, we have adapted to the changing media landscape and embraced social platforms and the growing role of influencers.
One thing that hasn’t changed however is that, at our core, we are consultants, able to advise clients on the best avenues to pursue in order to communicate their brand messaging in the most effective way.
During day-to-day client servicing this is a priority, and we steer clear of the stigma sometimes attached to PR agencies as being little more than ‘yes men’.
Hiring an agency to act purely as a vehicle to disseminate any and all ‘news’ is not the way to go.
It’s refreshing when a client tells us: “Here’s something we feel has an interesting angle - what’s your opinion and what’s the best way to approach it?”
This gives us the opportunity to do what we do best, applying our knowledge of what the media want in order to craft a focussed piece with greater depth and relevance, at the same time developing content to reinforce the message via digital platforms.
Working with an agency which agrees with everything you say, does everything you ask without question, may feel comfortable, but you’re not getting the best value for your investment in PR.
What a client may think is a great story can come across as a blatant promotion to a journalist and end up in the recycle bin, in the process undermining the agency’s, and the client’s, credibility.
Give a good PR consultant the opportunity to offer the benefit of their experience – this may at times result in them saying ‘no” - and they will deliver time and again.
The World Cup is over for another four years, with France crowned as champions for the second time, leaving Croatia to be remembered for arguably the best performance that was still not good enough to win a final.
We’re just a few hours away from knowing whether France or Croatia will be crowned as 2018 World Cup champions, but Total Communications already has a winner.
So England’s World Cup dream is over, and Narayan is the new leader in the Total standings.
So it’s France who take their place in the 2018 World Cup final - but who will they meet there, and who will top the Total standings at the end of the tournament?
Russian hearts are broken and Swedish meatballs don’t taste so good in Ikea today after more high drama in Russia.
As the Ikea jokes gather momentum in the countdown to tonight’s England-Sweden quarter final encounter, Sadie has made a big move towards taking the Total World Cup title home.
Sports reporter turned CEO Tony Lewis, aka our official football pundit, has been brightening up our inbox lately with a daily roundup of the only tournament currently gripping the globe (sorry Wimbledon), the 2018 FIFA World Cup.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.