A good PR agency offers a wide range of services well above and beyond media relations, press release writing and everything in between.
In the digital age, we have adapted to the changing media landscape and embraced social platforms and the growing role of influencers.
One thing that hasn’t changed however is that, at our core, we are consultants, able to advise clients on the best avenues to pursue in order to communicate their brand messaging in the most effective way.
During day-to-day client servicing this is a priority, and we steer clear of the stigma sometimes attached to PR agencies as being little more than ‘yes men’.
Hiring an agency to act purely as a vehicle to disseminate any and all ‘news’ is not the way to go.
It’s refreshing when a client tells us: “Here’s something we feel has an interesting angle - what’s your opinion and what’s the best way to approach it?”
This gives us the opportunity to do what we do best, applying our knowledge of what the media want in order to craft a focussed piece with greater depth and relevance, at the same time developing content to reinforce the message via digital platforms.
Working with an agency which agrees with everything you say, does everything you ask without question, may feel comfortable, but you’re not getting the best value for your investment in PR.
What a client may think is a great story can come across as a blatant promotion to a journalist and end up in the recycle bin, in the process undermining the agency’s, and the client’s, credibility.
Give a good PR consultant the opportunity to offer the benefit of their experience – this may at times result in them saying ‘no” - and they will deliver time and again.
As social media marketers, we recognise how important it is to take a step back and remind ourselves of the basics. It’s easy to get distracted by the latest technologies and innovations, losing sight of the fundamentals in the process.
My one and only boss in PR was in good form when he spoke at a party marking a milestone for the agency I worked for prior to starting my own.
Almost half of the world’s population is now on online. That’s approximately four billion people. Creating content to reach online audiences is what matters to businesses and what keeps our digital team well and truly on our toes.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.
One of the main problems we’ve always had in the Public Relations business is that not enough people understand what PR is.
There are various reasons for that, among them the fact that PR people have difficulty in explaining what they do for a living.
Many of our journalist friends say they live in constant fear of the threat to their livelihoods posed by social media.
It's understandable, as social networks have effectively removed the traditional media's monopoly as our main news source.
It's wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business.
Top of the agenda is the prickly questions of social media influencers, whose growing presence continues to split opinions.
PR agencies hate it when they’re asked to enter a pitch and find out after submitting a proposal that they were just making up the numbers.
It happens a lot, especially if you’ve been in business more than 26 years, as we have.