Scrolling through Facebook while I was on holiday last week, I came across a post by a member of the media berating another ‘rubbish PR’ who wasn’t doing their job and apparently deserved a public flogging.
In the digital age, the fundamentals of traditional PR are just as important as they always were, and professionals who have and hold on to them will always possess a competitive advantage.
Brands and organisations are actively employing tech-savvy individuals to handle their Facebook, LinkedIn, Twitter and more, so why when it comes to outsourcing is social media spend still an afterthought for so many?
As United Airways struggles to cope with public outrage after a passenger was dragged off a plane, here's some free PR advice for the airline's CEO, Oscar Munoz- Fly Emirates
While the move to digital media gathers pace, there are still plenty of print dailies and magazines out there and traditional media relations skills remain a powerful PR tool.
Over 25 years the agency has been served by a wonderful, international collection of professional people - and while many are now scattered across the globe they're still part of the family.
Social media is many things, but social media is not PR. It’s no more PR than PR is social media, and here’s why, for those who don’t appreciate the difference.
Whether Great Britain and France will continue to be together in the EU for much longer remains to be seen, but at least the two countries appear to be united in one thing – we all need to switch off.
Not long ago our CEO was talking to a former PR colleague, an in-house communications head, who was lamenting the lack of creative writing ability displayed by agency professionals.
“They all want to be strategists,” she said, “and none of them can write a half decent press release.”