Social media is many things, but social media is not PR. It’s no more PR than PR is social media, and here’s why, for those who don’t appreciate the difference.
Whether Great Britain and France will continue to be together in the EU for much longer remains to be seen, but at least the two countries appear to be united in one thing – we all need to switch off.
Not long ago our CEO was talking to a former PR colleague, an in-house communications head, who was lamenting the lack of creative writing ability displayed by agency professionals.
“They all want to be strategists,” she said, “and none of them can write a half decent press release.”