In the digital age, the fundamentals of traditional PR are just as important as they always were, and professionals who have and hold on to them will always possess a competitive advantage.
A good PR agency offers a wide range of services well above and beyond media relations, press release writing and everything in between.
In the digital age, we have adapted to the changing media landscape and embraced social platforms and the growing role of influencers.
The internet is flooded with advice on why and how companies and organisations should invest in market research.
Take a dip and you might find yourself drowning in ideas about why your business needs to follow this route, and what you can expect to get out of it.
Brands and organisations are actively employing tech-savvy individuals to handle their Facebook, LinkedIn, Twitter and more, so why when it comes to outsourcing is social media spend still an afterthought for so many?
While recently working remotely in a busy exhibition press office full of hard working journalists, I overheard an interesting conversation...
As United Airways struggles to cope with public outrage after a passenger was dragged off a plane, here's some free PR advice for the airline's CEO, Oscar Munoz- Fly Emirates
While the move to digital media gathers pace, there are still plenty of print dailies and magazines out there and traditional media relations skills remain a powerful PR tool.
Over 25 years the agency has been served by a wonderful, international collection of professional people - and while many are now scattered across the globe they're still part of the family.
We introduced Dubai Creek Golf and Yacht Club as part of Sheikh Mohammed’s initiative to make the emirate an all-round sporting destination.
Beyond established deliverables and monthly reports, businesses are entitled to expect more from their PR spend.
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