Our highly specialised work in the sporting arena has allowed event organisers, sponsors, teams and individuals to enjoy major benefits.
This began with the launch of the Emirates Golf Club, and the Dubai Desert Classic, when we generated global exposure to introduce, and develop, the brands.
Over 30 years, we helped establish Mohammed Ben Sulayem as a sporting ambassador for the Arab world, on his way to becoming FIA President.
We’ve also worked closely with leading players like Philiip Morris, Ford, Porsche, Red Bull, Gulf Oil, Team Abu Dhabi and Prodrive to achieve outstanding success in sport.
