When you start a conversation about your brand, do you sum up what you are in one simple sentence?
Do you explain what you do in another?
And in one more, say what makes you different from the rest?
If you can’t, you’re throttling the conversation before it’s started.
You’re losing the chance to engage those you need to interest, impress and influence.
Every way you choose to communicate must recognise this.
On your website, social channels, blog posts, and in emailers, newsletters, videos, advertising and events.
In each case, is yes the answer to the three questions that started this conversation?
If not, you need a review of the content currently being used to define your brand.
Before consumers and other stakeholders you want on your side, go somewhere else.
Get in touch to stop that from happening.
Call in 30 years of PR experience in the UAE and wider GCC market.