Almost half of the world’s population is now on online. That’s approximately four billion people. Creating content to reach online audiences is what matters to businesses and what keeps our digital team well and truly on our toes. As we move into the second half of the year, we’re taking a look at some of the key social media trends of 2018.
1. LIVE VIDEO
Video and live video continues to dominate social media, taking centre stage across most of our feeds. According to Word Stream’s May statistics, one-third of ALL online activity is spent watching video. If you’re not using it already, jump on the bandwagon – consumers love it.
2. MESSAGING & CHATBOTS
Chatbots are an example of AI technology that create conversations with consumers online, often through messenger apps and other online channels. For example, Pizza Hut’s Facebook messenger function allows customers to order, ask questions and see deals quickly and easily without having to trawl through pages of content. While brands are yet to fully embrace chat bots, we can expect them to become a core part of any social media strategy in the near future. Take a slice out of Pizza Hut’s strategy and put customer service at the core of your business.
3. STORIES
Instagram recently announced one billion monthly active users, making it a key platform to take advantage of. Due to the Instagram algorithm, producing stories can also have a positive effect on the rest of your content. The “self-destructing” videos will only increase in usage going forward, so don’t miss out on the fun.
4. AR
Augmented reality is a quick, easy and interactive way to connect with consumers and it is becoming increasingly popular in 2018. Snapchat and Instagram have previously been the driving force behind this trend. However, despite Facebook’s numerous downfalls this year they seem to be excelling at this. Stay tuned for exciting things to come.
5. INFLUENCER MARKETING
While influencer marketing is still on the rise as a means for brands to reach consumers, so is the certainty that much more needs to be done to separate genuine influencers from the rest.
The ‘influencer’ label is too easily handed out, without proof of authenticity. Are those follower numbers genuine? Is the right audience being reached? And influenced?
The first priority for brands must be to develop their own social media space to achieve maximum potential. This means controlled earned and paid growth driven by delivery of compelling content.
When it comes to selecting influencers to work with, we spotlight individuals blessed with genuine story telling skills.
They’ll have multiple means of reaching audiences. Such as writers and editors with print or online titles who blog and use social platforms to expand their reach, and their ability to influence.
Look for the same kind of qualities in the influencers you select to reach younger audiences. Keep in mind that consumers want authentic and real experiences from bands.
Send us a message to learn how we can grow your social game.
Sadie Smith, Digital Communications Executive
sadie@totalcompr.ae