Are you using all available communication channels effectively to promote your business?
It’s a straightforward but important question, and you may first need expert PR advice and guidance to find the answer.
Knowing how well you’re communicating with your target audience could make a huge difference to your bottom line, and your ambitions to grow, and expand into new markets.
The process starts with an assessment of not only how you currently communicate with your customers, and each other group of stakeholders
It also includes a review of the communications channels you use, and the ones you’ve avoided, or didn’t think of.
How well, for instance, do you communicate through the media? How often do you make announcements? What are the kinds of things you say?
What effort do you put into media relations? How effective is your media monitoring and market intelligence in weighing up your reach, your impact, and how you compare with your competitors?
Do your social channels hold content that appeals to the specific audiences they reach?
Is your website up to date, and interesting? Does it take less than 30 seconds for any visitor to know who you are, and what you do?
Are you using the right B2B or B2C speaking platforms to connect with your audience?
Do you work with influencers? What due diligence was done to confirm who they influence, if they’re in your target audience, or even your main market?
What else are you doing to reach your customers, and are you using the right tone to influence them, and help build loyalty?
Through all of this, are you sending out consistent messages that position your business in the way you want, and need, to be seen?