After all that we’re going through, why on earth should we be prepared for a subnormal existence in the future?
All those peddling the idea of a “new normal”, in the process pushing their expertise in helping us cope, apparently want us to accept the unacceptable.
Over breakfast, I read this from a communications firm: “How do you catch up with a world where crisis is the new normal?”
I almost swallowed my fork.
They have all the answers, however, so if your business needs advice like that, give them a call now and hire them to tell you how to survive in the fearful new world they portray.
Alternatively, do what I told a client last week – put all thoughts of a “new normal” immediately out of your head.
If your business survives Covid-19, you can rebuild it with new strength, passion and ingenuity.
Your customers have been through hell. They want a return to normal, to the things that they took for granted, and never will again.
How you now recover, rebuild, reinvent and innovate, is a vital part of their recovery as well as yours.
How you communicate this is enormously important.
In the UAE, we can learn a great deal from how the government has acted to restrict the spread of Covid-19, and how it has communicated with us all.
Elsewhere, delayed response, confusing messages, bickering, and over dependence on the advice of so-called or self-appointed experts, has created mayhem, all fuelled by media hysteria.
Dubai’s Ruler, Sheikh Mohammed, has challenged ministers and officials to restore the UAE to its pre-Covid-19 glory “faster than any other country in the world”.
Everybody needs to get on board.