When was the last time your brand attracted a global broadcaster introducing you to an audience of around 279 million people?
Opportunities like that don’t happen every day, but a consistent and effective PR programme can dramatically increase your chances of earned media coverage on a local, regional and international scale.
A London-based BBC World Service journalist was doing online research into how Dubai real estate firms were working to attract Chinese investors.
She found online coverage of a story I’d released on a client looking to form a new partnership in Beijing which had immediate local and regional pick-up.
And within a few days, a BBC camera crew was filming an interview with the client at a new residential development in Dubai.
The result of a single news release, distribution to the right people, and extensive media relations efforts was UAE, GCC and international exposure in more than 40 languages.
Plus the added impact of the story being delivered to the client’s thousands of social media followers and website visitors.
Showcasing the brand to investors, home owners and developers.
Talk to someone who knows how to tell your story, and make your brand stand out.