If the 2022 FIFA World Cup in Qatar is teaching us anything, it’s that the proof of the pudding is in the eating.
At half time, the tournament already looks certain to be remembered as perhaps the greatest ever celebration of the beautiful game.
Those using the World Cup as a trampoline for their non-sporting agendas, have failed to damage the event as a spectacular, magnificent, sporting showpiece.
A yellow card, at least, for all who tried.
The football has been exhilarating. The atmosphere electric. The camaraderie created by the bringing together of people, and cultures, from around the globe, heartwarming.
What else do we have these days that does so much good?
If the World Cup is to be used as a platform for a broader narrative, it should tell the story of football as an example of how to break down barriers, forge friendships, and create harmony.
One which unites people, despite their diversity. Which is a symbol of inclusivity - far beyond the politically correct versions copied and pasted into the public or private sector manifestos of the day.
To those who shot, and missed, try harder in four years’ time. We’ll see how much noise you make then.