The thing is, I wasn’t born to be a PR man, any more than I was born to be a journalist, my first profession.
When I left school and became a reporter on my local weekly newspaper, I knew little about journalism.
And I knew no more about PR when I left my last newspaper to join an agency.
I’m a quick learner, but the thing that has helped me most, through both phases of my career, is common sense.
Something that, among many other things, my parents gave me.
Common sense forms a large part of human intelligence.
It’s generally in short supply these days, while the artificial kind remains on a roll.
As we enter the New Year, my biggest hope is that each and every one of us will use more of our human intelligence, with lashings of common sense, to work things out.
If we can all do that, it will be a much better year all round.
Happy New Year!