Why your story must be told during summer

Public Relations works to tell your brand’s story, and tell it all year round.

Slowing down or halting the process during the summer holiday period – as many companies do – hands the initiative to your competitors.

Your PR programme should run consistently during what is traditionally seen as a time when everything slows down, and audiences switch off or go on vacation, particularly in the Middle East.

That’s ignoring the fact that print and broadcast media are still switched on and particularly receptive to good stories at a time when many sources dry up.

Meanwhile, digital media in general and social media platforms in particular don’t shut down for holidays, and consumers certainly don’t switch off, even by the pool or beachside.

Make slow news time your time to capitalise while your competitors nod off in the sun.