In the digital age, the fundamentals of traditional PR are just as important as they always were, and professionals who have and hold on to them will always possess a competitive advantage.
Brands and organisations are actively employing tech-savvy individuals to handle their Facebook, LinkedIn, Twitter and more, so why when it comes to outsourcing is social media spend still an afterthought for so many?
Social media is many things, but social media is not PR. It’s no more PR than PR is social media, and here’s why, for those who don’t appreciate the difference.
