As United Airways struggles to cope with public outrage after a passenger was dragged off a plane, here’s some free PR advice for the airline’s, CEO, Oscar Munoz – Fly Emirates.
That’s right, Mr Munoz, hop aboard an EK flight to Dubai from the US – you’ve noticed that there are quite a few of those these days, haven’t you?
Then maybe you’ll see how a real airline treats its passengers,
And when you get to Dubai, spend a few hours with the Emirates corporate communications team. You’ll pick up a few tips on how to communicate with your passengers, and the outside world in general, particularly if things go wrong.
Because things can go wrong on a commercial flight, can’t they Mr Munoz?
And when that happens, and it’s your fault, the first thing to do is to recognise the fact and say your’re sorry.
You’re sorry that it happened. It should never have happened. It was unnacceptable. You’re taking steps to find out why it happened and make absolutely sure it never happens again. And you’re going to compensate anyone and everyone who was harmed by what happened.
As the United boss, it really was your fault, wasn’t it Mr Munoz. Not the fault of a doctor, hauled down the aisle on one of your planes like a sack of potatoes, his glasses broken, blood dribbling from his nose.
He hadn’t really been “disruptive and belligerent”, had he Mr Munoz? So you shouldn’t have said that, should you? Because you’re the guy in charge. And you should be the one setting an example.
Not just to keep the stock market happy. But because treating passengers like a hijacker is not on.
One last piece of free PR advice, Mr Munoz. Commit to a complete review and overhaul of United’s customer service offering, and its communications strategy. If you’re not sure how to go about that, maybe check while you’re in Dubai.
Social media bombards us with an endless stream of ‘expert’ offerings on the 5, 6, or 10 key things to do to get the best out of social media.
This prompts us to offer up the following list of things to do before hiring a PR agency to make sure you get the best out of PR...
It's wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business.
Top of the agenda is the prickly questions of social media influencers, whose growing presence continues to split opinions.
PR agencies hate it when they’re asked to enter a pitch and find out after submitting a proposal that they were just making up the numbers.
It happens a lot, especially if you’ve been in business more than 26 years, as we have.
In the digital age, the fundamentals of traditional PR are just as important as they always were, and professionals who have and hold on to them will always possess a competitive advantage.
A good PR agency offers a wide range of services well above and beyond media relations, press release writing and everything in between.
In the digital age, we have adapted to the changing media landscape and embraced social platforms and the growing role of influencers.
While the move to digital media gathers pace, there are still plenty of print dailies and magazines out there and traditional media relations skills remain a powerful PR tool.
Over 25 years the agency has been served by a wonderful, international collection of professional people - and while many are now scattered across the globe they're still part of the family.