A good PR agency offers a wide range of services well above and beyond media relations, press release writing and everything in between.
In the digital age, we have adapted to the changing media landscape and embraced social platforms and the growing role of influencers.
One thing that hasn’t changed however is that, at our core, we are consultants, able to advise clients on the best avenues to pursue in order to communicate their brand messaging in the most effective way.
During day-to-day client servicing this is a priority, and we steer clear of the stigma sometimes attached to PR agencies as being little more than ‘yes men’.
Hiring an agency to act purely as a vehicle to disseminate any and all ‘news’ is not the way to go.
It’s refreshing when a client tells us: “Here’s something we feel has an interesting angle - what’s your opinion and what’s the best way to approach it?”
This gives us the opportunity to do what we do best, applying our knowledge of what the media want in order to craft a focussed piece with greater depth and relevance, at the same time developing content to reinforce the message via digital platforms.
Working with an agency which agrees with everything you say, does everything you ask without question, may feel comfortable, but you’re not getting the best value for your investment in PR.
What a client may think is a great story can come across as a blatant promotion to a journalist and end up in the recycle bin, in the process undermining the agency’s, and the client’s, credibility.
Give a good PR consultant the opportunity to offer the benefit of their experience – this may at times result in them saying ‘no” - and they will deliver time and again.
Social media bombards us with an endless stream of ‘expert’ offerings on the 5, 6, or 10 key things to do to get the best out of social media.
This prompts us to offer up the following list of things to do before hiring a PR agency to make sure you get the best out of PR...
The return of Europe’s top golfers for next week’s 30th anniversary Omega Dubai Desert Classic brings back great memories.
As social media marketers, we recognise how important it is to take a step back and remind ourselves of the basics. It’s easy to get distracted by the latest technologies and innovations, losing sight of the fundamentals in the process.
My one and only boss in PR was in good form when he spoke at a party marking a milestone for the agency I worked for prior to starting my own.
Almost half of the world’s population is now on online. That’s approximately four billion people. Creating content to reach online audiences is what matters to businesses and what keeps our digital team well and truly on our toes.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.