One of the problems we’ve always had in the Public Relations business is that not enough people understand what PR is.
There are various reasons for that, among them the fact that PR people have difficulty in explaining what they do for a living.
That’s a lot easier if you’re a brain surgeon, a salesman, or a lorry driver.
Some PR people don’t help by making the business sound complicated.
My old boss used to tell potential clients that if they were listening to someone talking about PR and didn’t understand what was being said, they were talking to the wrong person.
A classic industry description says: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
I’d have a hard time telling that to a friend over a game of dominoes in our local back in Wales.
For me, PR has always been a lot more down to earth. It’s about telling stories to let people know what our clients do, what they think, and what makes them stand out.
We tell our stories via all branches of the media, and today that means digital – from websites to social platforms - as well as print and broadcast.
There’s more to it than that of course, and the digital age has changed the way we work.
But great story telling ability is still the key to good PR.
Give me a good story teller any day over someone who knows how to write a strategic plan, but struggles to give clients much in terms of practical results.
This is something all entry level PR hopefuls should bear in mind. The same goes for those making a living out of PR education and training.
Send us young people who understand what makes PR work outside the classroom. A new generation of good story tellers.
Social media bombards us with an endless stream of ‘expert’ offerings on the 5, 6, or 10 key things to do to get the best out of social media.
This prompts us to offer up the following list of things to do before hiring a PR agency to make sure you get the best out of PR...
Beyond established deliverables and monthly reports, businesses are entitled to expect more from their PR spend.
Those who dump public relations spending in a knee jerk reaction to falling profits and market uncertainty may be making an expensive mistake.
The return of Europe’s top golfers for next week’s 30th anniversary Omega Dubai Desert Classic brings back great memories.
As social media marketers, we recognise how important it is to take a step back and remind ourselves of the basics. It’s easy to get distracted by the latest technologies and innovations, losing sight of the fundamentals in the process.
My one and only boss in PR was in good form when he spoke at a party marking a milestone for the agency I worked for prior to starting my own.
Almost half of the world’s population is now on online. That’s approximately four billion people. Creating content to reach online audiences is what matters to businesses and what keeps our digital team well and truly on our toes.
Putting all millennials into one basket for the benefit of marketing is a bit like saying all defenders at the World Cup perform as if they were coached in Panama.
Well, not quite, but you know what I mean.
There are reasons why some observers say that the traditional press release is already dead.
The main one is that the press release is seen as a relic of days before the digital age swept over us like a tsunami.
There’s a great buzz in the United Arab Emirates following the news that the country is opening its market for foreign direct investment and talent.
We’re excited too by the opportunity to play our part in attracting international investors, and benefiting in real business terms.